Registered TV Audiences
Using highly accurate first-party data, create target audiences such as age and gender demographic segments.
Why advertisers should use Planet V
Automated, accessible, simple-to-use, configurable - Planet V has been designed by and for the TV industry to deliver against your distinct needs and objectives. Handpick the targeting options best suited to you and build your brand with reach, impact and relevance.
Data-powered
Benefit from a breadth of targeting. Use our powerful first-party data, third-party partner data, or bring your own.
Addressable
Make budgets work harder by reaching the prospects and customers most relevant to your campaign.
Simple to use
Via an intuitive interface, control how you plan, buy, and manage your campaigns.
Fully flexible
Define your audiences, plan your campaigns, select your products and add-ons.
Industry-leading features
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Supply exploration
Explore a wide range of inventory and commercial products across Planet V.
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Campaign iteration
Create custom audiences, set flighting, budgets, frequency controls, and campaign restrictions.
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Campaign creation
Take control with our end-to-end workflow that allows you to approve, manage, and report on campaigns in real time.
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Data activation
Utilise self-serve tools to create custom agency and advertiser audiences.
Pick a product to explore
Extending Linear
Complement your linear audience online.
Content Alignment
Align with shows, episodes, or themes.
Refining Audiences
Explore our first-party data to reach a specific audience.
Pro
Go bespoke.
Extending Linear
Activate beyond the TV screen. Boost your linear campaigns by bringing digital video inventory into the mix.
Extend your campaign reach by replicating your TV audience in our digital environments.
How to complement your linear TV campaigns
Cover Plus
Extend your TV coverage by mirroring your linear campaign schedule in our online environments.
Takeover
Create advertising roadblocks via prime digital pre-roll ads for a designated time.
Viewer Habits
Focus on the way they watch, not what they watch—from box setters to light viewers.
Content Alignment
Be where your audience is—and join the conversation.
Focus your messaging on their favourite shows, episodes, or the most-loved or talked about themes.
How to be where your audience is
Trending Shows
Make your brand famous. Place your ad next to the most popular shows for maximum reach.
Genre
Align your brand with relevant programming genres and categories.
Programme
Cherry-pick the context that is most relevant to your brand and creative.
Refining Audiences
Access detailed audience segments to refine campaign targeting and amplify impact.
Activate our data options to reach the right people whenever, wherever, and however you choose.
How to refine campaign targeting
Precision Targeting, powered by Experian
Take your pick of 100+ distinct Experian segments.
Affinity Targeting
Target viewers with deep interests relevant to your brand, such as sport or fashion.
Lifestage
Target lifestage milestones (e.g. new families, home movers, retirees)
Purchase Insights
Access audiences based on purchase patterns and buying behaviours.
Data Match
Sync your first-party data with our registration data in a secure and GDPR compliant environment to reach existing or new customers.
Drive Time
Generate footfall by targeting people within a predefined driving distance of your physical store locations.
Pro
Maximise campaign optionality through the bespoke activation of all features and segments available in the platform.
Navigate our extensive inventory and targeting options to build campaigns tailor-made for you and your brand.
Resources
Get in touch
Ready to achieve out of this world results? Join Planet V and take total control of your advertising.
Are you a broadcaster?
Take your advertising capabilities to new heights by unlocking previously unexplored ways to manage and monetise your inventory.
Find out more